Brand intelligence
Gucci
Gucci is an Italian fashion house founded by Guccio Gucci in Florence in 1921, beginning as a luggage atelier and shop. Leather goods remain central to a business spanning ready-to-wear, footwear, accessories, jewelry, watches and beauty. The house developed enduring signatures including the GG monogram and Flora print, and expanded into clothing during the 1960s. Its creative history includes Tom Ford from 1994, Frida Giannini from 2006, Alessandro Michele from 2015 and Sabato De Sarno from 2023. Kering appointed Demna artistic director effective in July 2025. Gucci belongs to Kering; the house's history, creative appointments and published brand disclosures are distinct from the parent group's consolidated results.
- Country
- Italy
- Founded
- 1921
- Founder
- Guccio Gucci
- Creative lead
- Demna
- Ownership
- Kering
- Revenue scope
- Consolidated Kering
- Documented milestones
- 5
- Guccio Gucci — Founder1921–1953 · house · former · Gucci
- Dawn Mello — Creative Director and Executive Vice President1989–1994 · house · former · Vogue
- Tom Ford — Creative Director1994–2004 · all fashion · former · Gucci
- Alessandra Facchinetti — Creative Director of Women’s Collections2004–2005 · womenswear · former · Vogue
- John Ray — Creative Director of Men’s Collections2004–2006 · menswear · former · The Washington Post
- Frida Giannini — Head of Design for Leather Goods and Accessories2004–2006 · accessories · former · Kering
- Frida Giannini — Creative Director2006–2014 · all fashion · former · Kering
- Alessandro Michele — Creative Director2015–2022 · all fashion · former · Gucci
- Francesca Bellettini — Strategic Planning Director and Associate Worldwide Merchandising Director2003–2008 · house · former · Kering
- Francesca Bellettini — President and Chief Executive Officer2025–Present · house · current · Kering
- 1921 — House foundedGuccio Gucci opens his first Florence boutique.
- 1994 — Tom Ford appointedTom Ford begins the creative-director era recorded by the house.
- 2006 — Frida Giannini appointedGiannini becomes sole creative director of the house.
- 2015 — Alessandro Michele appointedMichele begins his creative-director tenure.
- 2025 — Demna appointedDemna becomes artistic director.