Collection archive
Gucci Fall/Winter 2026
Gucci Primavera marks Demna’s first runway show for the house, bringing women’s and men’s looks into one Fall/Winter 2026 collection.
- Collection year
- 2026
- Show date
- 2026-02-27
- City
- Milan
- Creative direction
- Demna
- Shown in
- Milan
- Fashion week
- Milan Fashion Week
- Edition
- Autumn/Winter 2026
- Presentation format
- runway
At a glance
Demna’s first Gucci runway collection brings the house’s symbols into a new mix of silhouettes and textures. Gucci’s published looks move between body-conscious pieces, fluid fabrics and emphatic outerwear. The coed presentation is a useful marker of a creative transition, with official runway material available from the house.
A new director
The first runway show makes Demna’s direction for Gucci visible in a full collection.
House codes
Familiar Gucci identifiers are worked into new proportions and surfaces.
Coed wardrobe
Women’s and men’s looks share one presentation rather than separate seasonal records.
The setting
Gucci’s official runway page publishes the Gucci Primavera looks and describes this as Demna’s first show for the house.
Creative credits
Creative direction: Demna