Collection archive
Gucci Spring/Summer 2027
Demna’s The Store Show brings Gucci’s Spring/Summer 2027 menswear and womenswear into an imagined flagship, moving between equestrian dressing, sharp tailoring and evening glamour.
- Collection year
- 2027
- Show date
- 2026-09-25
- City
- Milan
- Creative direction
- Demna
- Shown in
- Milan
- Presentation format
- runway
- Venue
- Allianz MiCo
At a glance
The shop becomes the stage for a collection organised around different Gucci personalities. Menswear and womenswear follow one another through rooms built to resemble a boutique. Equestrian references and composed daywear give way to more exposed evening shapes, while fitted tailoring offers a precise counterpoint. The setting connects the runway proposal directly to the experience of choosing clothes.
A wardrobe of personalities
Different characters give the collection several ways into the house’s identity.
Tailoring with a sharper outline
Defined shoulders and closer cuts bring precision to the silhouette.
From daywear to evening
Equestrian references and city clothes lead into lingerie layers and fluid gowns.
The setting
The convention space was transformed into a purpose-built Gucci store. Menswear and womenswear appeared in succession.
Creative credits
Creative direction: Demna
Coverage & analysis
Gucci Spring 2027 Ready-to-Wear Collection — Vogue Runway. Inside Demna’s Gucci Store Show for Spring/Summer 2027 — CR Fashion Book