Collection archive
Gucci La Famiglia · Spring/Summer 2026
Demna introduces La Famiglia for Gucci through a cast of imagined personalities, using house signatures and character portraits to establish the starting point for his creative direction.
- Collection year
- 2026
- Lookbook release
- 2025-09-22
- Creative direction
- Demna
- Presentation format
- lookbook
At a glance
The collection begins with a family album rather than a runway. Catherine Opie photographs a group of named characters whose different attitudes give familiar Gucci symbols new settings. A monogrammed trunk connects the opening image to the house’s luggage history. The project treats identity as something expressed through clothing, accessories and gesture. The Tiger, directed by Spike Jonze and Halina Reijn, extends that world into a fictional family gathering.
A wardrobe of characters
Individual personas provide the framework for the collection rather than a single uniform.
Symbols as shared language
The monogram, Horsebit and Bamboo references connect different characters to the same house.
Portraits become cinema
The lookbook establishes the cast of identities; the film develops a related fictional world.
The setting
La Famiglia was released as a lookbook on 22 September 2025. The Tiger premiered at Palazzo Mezzanotte in Milan on 23 September, during Milan Fashion Week. This record distinguishes those two presentations.
Creative credits
Creative direction: Demna. Lookbook photography: Catherine Opie. The Tiger directors: Spike Jonze and Halina Reijn
Coverage & analysis
Gucci Spring 2026 Ready-to-Wear Collection — Vogue Runway