Brand intelligence
Stone Island
Stone Island is an Italian sportswear brand created by Massimo Osti in 1982 from an experimental, resin-treated fabric called Tela Stella. Its identity developed through garment dyeing, material research, military and workwear references and the compass badge. Carlo Rivetti joined the business in 1983, acquired full control in the 1990s and assumed creative direction after Paul Harvey's departure in 2008, leading a design and research team rather than being presented as the original founder. Moncler acquired Stone Island in 2021. Moncler Group discloses Stone Island revenue separately in some reporting; only those explicit brand figures are used, while consolidated group and Moncler-brand numbers stay separate.
- Country
- Italy
- Founded
- 1982
- Founder
- Massimo Osti
- Creative lead
- Carlo Rivetti
- Ownership
- Moncler Group
- Revenue scope
- Consolidated Moncler Group
- Documented milestones
- 6
- Massimo Osti — Founder and Creative Director1982–1994 · house · former · Moncler Group
- Paul Harvey — Head Designer1996–2008 · all fashion · former · Stone Island; SSENSE
- Carlo Rivetti — Chairman and Creative Director2008–Present · house · current · Moncler Group
- Robert Triefus — Chief Executive Officer of Sportswear Company S.p.A. (Stone Island licensee)2023–Present · licensee · current · Moncler Group
- Moncler Group — Controlling shareholder100% · house · current · 2021-03-31 onward · Moncler completed the acquisition of Sportswear Company, owner of Stone Island, on 31 March 2021. Financial consolidation began on 1 April 2021.
- 1982 — Stone Island createdMassimo Osti develops the brand from Tela Stella.
- 1983 — Rivetti joinsCarlo Rivetti enters the business through GFT.
- 1993 — Rivetti takes controlRivetti acquires the company and continues its research practice.
- 1996 — Harvey leads designPaul Harvey begins a long design tenure.
- 2008 — Rivetti assumes directionCarlo Rivetti leads the internal creative and research team.
- 2021 — Moncler acquisitionStone Island joins Moncler Group.