Fashion career profile

Massimo Osti

Massimo Osti (1944–2005) was an Italian designer and entrepreneur whose graphic-design training shaped an unusually experimental approach to clothing. After earning a commercial graphic-design diploma in 1967, he worked in advertising and developed printed T-shirts using techniques borrowed from paper printing. In 1970 he helped establish the company behind the Chester Perry line; trademark pressure led to its renaming as C.P. Company in 1978. Osti created Stone Island’s first collection in 1982 around Tela Stella, a two-sided, heavily treated canvas inspired by truck tarpaulin. Across both labels he investigated garment dyeing, coating, reflective materials and military or workwear forms, treating fabric research as part of design rather than a finishing step. He founded Massimo Osti Studio in 1984 and later formed Massimo Osti Production for new projects. His archive of used military and work garments became a research tool for product development. The profile separates brand-foundation dates from his later design and company roles.

Role
Founder and Product Innovator, C.P. Company
Nationality
Italian
Age at death
61
Career appointments
2
Fashion houses
2