Collection archive

Prada Spring/Summer 2025

Prada’s Spring/Summer 2025 womenswear collection, Infinite Present, places different eras and individual looks side by side.

Collection year: 2025
Show date: 2024-09-19
City: Milan
Creative direction: Miuccia Prada & Raf Simons
Presentation format: runway

At a glance

Miuccia Prada and Raf Simons respond to an age of algorithmic repetition with a collection that resists a single chronology. Elements from different Prada periods coexist, and each look has its own logic. The house frames chance, human choice and unpredictability as the forces behind this deliberately plural present.

Many Pradas

Pieces from different periods appear together without a neat historical sequence.

Individual agency

Each look reads as a particular response, rather than a uniform formula.

Chance versus algorithm

The collection’s title points to creativity beyond predictable digital sorting.

The setting

Prada Group published the Infinite Present show statement on 19 September 2024.

Creative credits

Co-creative direction: Miuccia Prada. Co-creative direction: Raf Simons