Brand intelligence
Prada
Prada is the Milanese luxury house founded in 1913 by Mario Prada. It is the namesake brand of listed Prada S.p.A. and is co-creatively directed by Miuccia Prada and Raf Simons. The house spans leather goods, ready-to-wear, footwear and licensed beauty and eyewear.
- Country
- Italy
- Founded
- 1913
- Creative lead
- Miuccia Prada
- Ownership
- Prada Group
- Revenue scope
- Consolidated Prada Group
- Documented milestones
- 10
- Mario Prada — Founder1913–1958 · house · former · Prada Group
- Luisa Prada — House Leader1958–1978 · house · former · Prada Group
- Miuccia Prada — Head Designer and Creative Lead1978–2020 · all fashion · former · Prada Group
- Miuccia Prada — Co-Creative Director2020–Present · all fashion · current · Prada Group
- Raf Simons — Co-Creative Director2020–Present · all fashion · current · Prada Group
- Miuccia Prada — Chairwoman2003–2014 · group · former · Prada Group
- Andrea Guerra — Chief Executive Officer2023–Present · house · current · Prada Group
- Miuccia Prada — Executive Director, Prada S.p.A.2024–Present · group · current · Prada Group
- Miuccia Prada — Co-Chief Executive OfficerStart not documented–2023 · group · former · Prada Group
- 1913 — First Milan storeMario Prada opens the first Prada store in the Galleria Vittorio Emanuele II.
- 1913 — First Prada storeMario Prada opens the first store in Milan's Galleria Vittorio Emanuele II.
- 1977 — Prada–Bertelli partnershipMiuccia Prada and Patrizio Bertelli create the business model for international development.
- 1978 — Miuccia Prada era beginsMiuccia Prada and Patrizio Bertelli establish the model that develops the modern group.
- 1993 — Miu Miu and menswearPrada launches menswear; Miu Miu and Fondazione Prada are established.
- 1993 — Miu Miu launchesPrada Group launches Miu Miu as a distinct creative expression.
- 2011 — Hong Kong listingPrada S.p.A. lists on the Hong Kong Stock Exchange.
- 2020 — Creative co-directionRaf Simons joins Miuccia Prada as co-creative director.