Brand intelligence

Sandro Paris

Sandro is the Paris ready-to-wear house founded in 1984 by Evelyne Chétrite with her husband Didier. It developed from the Sentier garment district into an international women’s and men’s wardrobe that balances clean tailoring, ease, masculine-feminine contrasts and an understated Parisian sensibility. Chétrite continues to direct the women’s collections, while her son Ilan Chétrite launched Sandro Homme in 2008 and directs the menswear line; Isabelle Allouch is Chief Executive Officer. Sandro is part of SMCP alongside Maje, Claudie Pierlot and Fursac. This page represents the separate womenswear, menswear and executive mandates instead of reducing the house to one generic designer field, and attributes financial context to SMCP unless it is expressly brand-specific.

Country
France
Founded
1984
Creative lead
Ilan Chétrite
Ownership
SMCP Group