Brand intelligence

Nike Running

Nike Running is the performance-running category within NIKE, Inc., not a separately governed fashion house. Its roots reach to Blue Ribbon Sports, founded in 1964 by Phil Knight and Bill Bowerman, and to Bowerman’s athlete-led experiments in lighter, more functional running footwear. The category spans road, trail and track footwear, apparel and athlete innovation, building on a history that includes the Cortez and the Waffle sole. This directory page preserves the category’s relationship to Nike without inventing a separate chief executive, creative director or standalone legal company. NIKE, Inc. reports company-wide and segment information; neither group revenue nor performance-category claims should be presented as Nike Running-only financial performance without a precise, attributable disclosure.

Country

USA

Founded

1964

Ownership

Nike, Inc.

Revenue scope

Consolidated NIKE, Inc.