Brand intelligence
Nike
Nike is an American sportswear company that began as Blue Ribbon Sports, formed by Phil Knight and Bill Bowerman in January 1964, and adopted the Nike name as its own footwear emerged in 1971. Bowerman's product experiments, Knight's distribution strategy and Carolyn Davidson's Swoosh shaped an identity spanning running, basketball, football, training and sports culture. Nike is both the principal consumer brand and part of listed NIKE, Inc., which also owns Converse and reports separate NIKE Brand measures in some disclosures. Consolidated NIKE, Inc. figures and category or geography results therefore retain their published scope rather than being treated as a single Nike-brand product total.
- Country
- USA
- Founded
- 1964
- Founder
- Phil Knight
- Ownership
- NIKE, Inc.
- Tracked child brands
- 1
- Revenue scope
- Consolidated NIKE, Inc.
- Documented milestones
- 5
- Bill Bowerman — Co-Founder and Product Innovator1964–1999 · footwear · former · Nike
- Phil Knight — Co-Founder1964–Present · business · current · Nike
- 1964 — Blue Ribbon Sports formedPhil Knight and Bill Bowerman formalise their partnership.
- 1971 — Nike and the SwooshThe company introduces its own Nike footwear and Carolyn Davidson's mark.
- 1972 — First Nike lineNike shoes are presented around the US Olympic Trials.
- 1980 — Public listingNike completes its initial public offering.
- 1984 — Michael Jordan partnershipThe athlete relationship develops into Air Jordan and later Jordan Brand.