Brand intelligence

Nike

Nike is an American sportswear company that began as Blue Ribbon Sports, formed by Phil Knight and Bill Bowerman in January 1964, and adopted the Nike name as its own footwear emerged in 1971. Bowerman's product experiments, Knight's distribution strategy and

Country

USA

Founded

1964

Founder

Phil Knight

Creative lead

Not available

Ownership

NIKE, Inc.

Documented milestones

5