Brand intelligence

Diesel

Diesel is an Italian fashion brand founded by Renzo Rosso in 1978—not 1987—around denim, casualwear and an irreverent global communication language. The company became the foundation of Rosso's wider OTB group while Diesel remained a distinct brand spanning de

Country

Italy

Founded

1978

Founder

Renzo Rosso

Creative lead

Glenn Martens

Ownership

OTB Group

Documented milestones

5