Fashion career profile

Paul Poiret

Paul Poiret was a French couturier whose work helped shape modern fashion and the fashion industry. In 1898, couturière Madeleine Chéruit bought twelve of his designs, and he joined Jacques Doucet’s couture house. By the time he left Doucet in 1900 for military service, Poiret had risen to head of the tailoring department. He joined the House of Worth in 1901 and founded his own maison at 5 rue Auber in 1903. His designs moved away from rigidly corseted dress toward garments shaped by drape, vivid colour and silhouettes hung from the shoulders. He used theatre as a presentation platform and worked with artists and illustrators, including Paul Iribe and Georges Lepape, on influential fashion albums. Poiret also built a broader creative business across fragrance and decorative arts. After the First World War he reopened his fashion business, but changing tastes and commercial pressures contributed to its closure in 1929. His professional record distinguishes Doucet, Worth and his own house rather than collapsing them into one founder tenure.

Role
Founder, Paul Poiret
Nationality
French
Age at death
65
Career appointments
2
Fashion houses
2