Fashion career profile

Myriam Serrano

Myriam Serrano is the Chief Executive Officer of Alaïa, the Richemont-owned Paris maison founded by Azzedine Alaïa. Her public role is operational and executive: in 2021 she announced the appointment of Pieter Mulier as Creative Director, making the division between company leadership and creative authorship especially clear in the directory. Serrano’s profile is connected to Alaïa as its current CEO while Mulier’s separate profile holds the creative-director mandate. This avoids a common directory error in which a chief executive is labelled as the artistic lead, or a creative lead is assumed to be the company manager. The page records only public, house-specific information and does not infer personal responsibilities from Richemont’s group reporting, retail footprint or financial disclosures. It remains intentionally limited to confirmed public executive context.

Role
Chief Executive Officer, Alaïa
Career appointments
1
Fashion houses
1