Brand intelligence
Alaïa
Alaïa is the Paris couture and ready-to-wear house founded by Tunisian designer Azzedine Alaïa. Its work is known for close-to-the-body construction, knitwear, leather, sculptural eveningwear and a rigorous atelier approach, later extended into accessories, footwear, fragrance and beauty. The house is part of Richemont. Pieter Mulier has been Creative Director since 2021 and Myriam Serrano is CEO; their mandates are intentionally distinguished between fashion direction and company leadership. The profile also retains Azzedine Alaïa’s founder role as historical context rather than treating the house as a generic contemporary label. Richemont group data is not mislabeled as independently reported Alaïa financial performance.
- Country
- France
- Founded
- 1964
- Founder
- Azzedine Alaïa
- Ownership
- Richemont
- Revenue scope
- Consolidated Richemont
- Documented milestones
- 4
- Azzedine Alaïa — Founder and Creative Director1964–2017 · house · former · Richemont
- Pieter Mulier — Creative Director2021–2026 · all fashion · former · Opéra national de Paris; Prada Group
- Myriam Serrano — Chief Executive Officer2021–Present · house · current · Richemont
- 1964 — House foundedAzzedine Alaïa establishes his house in Paris.
- 2017 — Founder diesAzzedine Alaïa dies after leading the house for more than five decades.
- 2021 — Pieter Mulier appointedMulier is appointed creative director and prepares his first collection for Spring–Summer 2022.
- 2026 — Mulier tenure concludesThe March 2026 show concludes Pieter Mulier's tenure at Alaïa.