Fashion career profile
Guram Gvasalia
Guram Gvasalia is a Georgian fashion executive and designer who co-founded VETEMENTS in 2013. The house began as a collective creative project; Gvasalia’s contribution has included business leadership as well as, since 2021, creative direction. The current profile separates those responsibilities into Co-Founder, Chief Executive Officer and Creative Director roles instead of compressing them into one ambiguous title. British Vogue reports that he holds four degrees: one in law, two in business and a master’s degree from London College of Fashion; the institutions for the first three are not publicly specified in that account. After Demna left VETEMENTS in 2019, Gvasalia became the public creative lead, with the appointment announced in 2021 and effective for the Fall/Winter 2022 season. The house continues to identify him as its Creative Director. His work connects the label’s independent fashion identity with the commercial and organizational leadership required to operate it, but those scopes remain distinct in the career record.
- Role
- Co-Founder and Chief Executive Officer; Creative Director, VETEMENTS
- Nationality
- Georgian
- Age
- 41
- Career appointments
- 3
- Fashion houses
- 1
- Active roles
- 3
- Obscure Objects of Desire: Vetements Haute CoutureInterview · British Vogue · Suzy Menkes · 2016-05-20. Gvasalia explains VETEMENTS’ distribution, limited production and presentation strategy during his early business leadership of the house.
- VETEMENTS and the Korean fashion marketInterview · Vogue · Monica Kim · 2016-10-28. A first-person interview on the label’s Seoul visit, customers and retail partnerships. This is historical context for his executive role.
- Vetements Spring 2027: No Stone UnturnedWWD · 2026-06-27
- VETEMENTS established: 2013The fashion house was established in 2013. · FHCM
- Executive roles: Co-Founder and Chief Executive OfficerFounder and CEO are separate roles; the CEO remit is business leadership. · British Vogue
- Creative direction: Creative Director from Fall/Winter 2022The appointment was announced in 2021 and took effect for the FW22 season. · Vogue
- Education: One law degree, two business degrees and a master’s from London College of FashionBritish Vogue reports four degrees; it names LCF for the master’s but does not name the other institutions. · British Vogue
- House leadership: Current Creative Director, VETEMENTSThe house’s current website identifies Gvasalia as Creative Director. · VETEMENTS
- 2013 — VETEMENTS establishedFHCM lists the house’s creation year as 2013.
- 2013 — Co-founds VETEMENTSThe Paris house is established as a collective fashion project.
- 2019 — Demna departs VETEMENTSThe transition precedes Gvasalia’s announced move into creative direction.
- 2021 — Announces creative-director appointmentThe appointment is announced in 2021 and scheduled to take effect for Fall/Winter 2022.
- 2022 — Begins leading creative directionThe Fall 2022 collection marks the start of Gvasalia’s creative-director role.
- 2022 — Begins leading VETEMENTS creative directionThe current house account identifies Gvasalia as its Creative Director.
- 2021–Present — Creative Director — VETEMENTSCurrent appointment · Vogue
- 2013–Present — Chief Executive Officer — VETEMENTSCurrent appointment · British Vogue
- 2013–Present — Co-Founder — VETEMENTSCurrent appointment · FHCM