Brand intelligence
VETEMENTS
VETEMENTS is a fashion collective established in 2013 by Guram Gvasalia, Demna and a group of collaborators, with its public breakthrough following in 2014. Established in Paris and later headquartered in Zürich, the label built its influence through altered proportions, reconstructed wardrobe archetypes, casting and runway formats that challenged conventional luxury presentation. Demna led the initial design direction before leaving in 2019. Guram Gvasalia, long responsible for the business, later added creative-director duties. VETEMENTS is privately held and publishes no audited standalone financial series.
- Country
- Switzerland
- Founded
- 2013
- Founder
- Guram Gvasalia
- Creative lead
- Guram Gvasalia
- Ownership
- Founder-controlled
- Documented milestones
- 5
- Guram Gvasalia — Co-Founder2013–Present · house · current · FHCM
- Demna — Co-Founder and Creative Director2014–2019 · all fashion · former · Vogue
- Guram Gvasalia — Creative Director2021–Present · all fashion · current · Vogue
- Guram Gvasalia — Chief Executive Officer2013–Present · business · current · British Vogue
- 2013 — Collective establishedGuram Gvasalia, Demna and collaborators establish VETEMENTS.
- 2014 — Public breakthroughThe collective begins presenting its work publicly.
- 2015 — Paris runway breakthroughThe collective gains international attention through its Paris presentations.
- 2019 — Demna departsDemna leaves the label to focus on Balenciaga.
- 2021 — Guram adds creative directionGuram Gvasalia combines creative and executive authority.