Fashion career profile
George Augusto
George Augusto is an American entrepreneur and co-founder of Los Angeles fashion label STAUD, launched in 2015 with designer Sarah Staudinger. Early coverage describes the partnership as combining Staudinger’s experience in fashion and media with Augusto’s work across creative and entrepreneurial projects. Before STAUD, Augusto developed Dilettante, a multidisciplinary venture spanning publishing, music and events, and worked in commercial production. In interviews, he has described those earlier experiments as formative: they helped him identify strengths in building teams and creating spaces for collaboration. The STAUD partnership brought that wider creative and business perspective into a contemporary womenswear company known for balancing vintage references with accessible modern products. Public sources establish Augusto’s co-founder relationship and entrepreneurial background, but do not reliably document a formal design title, education history or birth details; the profile therefore avoids assigning him sole creative authorship or unsupported personal facts.
- Role
- Co-Founder, STAUD
- Nationality
- American
- Career appointments
- 1
- Fashion houses
- 1
- STAUD: Co-founded STAUD with Sarah Staudinger in 2015Forbes reported the founders’ partnership and the label’s early growth. · Forbes
- Earlier venture: Created Dilettante, a multidisciplinary creative ventureAugusto describes Dilettante and his earlier production work in an interview. · Secular Sabbath
- 2015 — Co-founds STAUDAugusto and Sarah Staudinger launch the Los Angeles label.
- 2015–Present — Co-Founder — StaudCurrent appointment · Forbes