Brand intelligence
Staud
STAUD is a Los Angeles fashion and lifestyle brand founded in 2015 by Sarah Staudinger and George Augusto. Staudinger leads the creative identity of a label built around accessible design, colour and a direct relationship between statement pieces and everyday wardrobes. Its current assortment includes clothing, handbags, shoes, swim, accessories, home and pet products. STAUD is privately held and does not publish an audited standalone financial series, so estimates and investment reports are not displayed as company revenue.
- Country
- USA
- Founded
- 2015
- Founder
- Sarah Staudinger
- Documented milestones
- 4
- Sarah Staudinger — Co-Founder and Creative Director2015–Present · all fashion · current · Vogue
- George Augusto — Co-Founder2015–Present · business · current · Forbes
- 2015 — Brand foundedSarah Staudinger and George Augusto launch STAUD in Los Angeles.
- 2018 — New York Fashion WeekSTAUD joins the New York runway schedule as the business expands.
- 2019 — Handbag expansionThe accessories business becomes a central part of the house's assortment.
- 2024 — Lifestyle assortmentThe direct assortment spans fashion, accessories, home and pet categories.