Fashion career profile
David Allemann
David Allemann is a Swiss entrepreneur and co-founder of On, the Swiss sportswear company he established in 2010 with Caspar Coppetti and Olivier Bernhard. Before founding the business, he worked as a strategy consultant at McKinsey and as managing director at Young & Rubicam in Switzerland; he later served as chief marketing officer at Vitra. On’s March 2026 announcement appointed Allemann and Coppetti Co-CEOs effective May 1, 2026, while they continued as Executive Co-Chairmen. The company framed the change as a closer alignment between founder-led strategy and daily execution. Allemann’s marketing and brand-building experience predates On, while his current executive remit is shared with Coppetti; neither should be described as the sole CEO. The profile keeps the 2010 founding and board leadership distinct from the 2026 co-CEO appointment.
- Role
- Co-Founder and Co-CEO, On; Executive Co-Chairman
- Career appointments
- 2
- Fashion houses
- 1
- Active roles
- 2
- Current executive role: Co-CEO of On, effective 1 May 2026On announced Allemann and Caspar Coppetti as Co-CEOs from this effective date; they continue as Executive Co-Chairmen. · On
- Before On: McKinsey, Young & Rubicam and VitraOn's annual report summarizes Allemann's consulting, agency and chief-marketing roles. · On
- Education: Master of Law, University of Zurich; Advanced Management Program, INSEADOn's annual report records his law degree and INSEAD programme. · On
- 2010 — Co-founds OnAllemann, Caspar Coppetti and Olivier Bernhard establish the Swiss sportswear company.
- 2026 — Takes office as Co-CEO of OnThe appointment takes effect 1 May 2026; Allemann remains Executive Co-Chairman.
- 2026–Present — Co-CEO — OnCurrent appointment · On
- 2010–Present — Co-Founder and Executive Co-Chairman — OnCurrent appointment · On