Collection archive
Gucci Spring/Summer 2024
Gucci Ancora is Sabato De Sarno’s debut Spring/Summer 2024 collection for the house.
- Collection year
- 2024
- City
- Milan
- Creative direction
- Sabato De Sarno
- Presentation format
- runway
At a glance
Gucci presents Ancora as the opening statement of Sabato De Sarno’s creative direction. The collection resets the house’s wardrobe around clothes intended for everyday use and a new colour identity led by Rosso Ancora. Its importance in the archive is as a debut: it gives later Gucci seasons a clear starting point.
A first collection
Ancora introduces De Sarno’s direction for Gucci womenswear.
Rosso Ancora
A deep red becomes one of the most visible identifiers of the new chapter.
Everyday wardrobe
The presentation brings the house’s image closer to clothes designed for daily life.
The setting
Gucci’s runway archive identifies Ancora as De Sarno’s debut Spring/Summer 2024 fashion show.
Creative credits
Creative direction: Sabato De Sarno