Brand intelligence
Undercover
Undercover is a Japanese fashion house begun by Jun Takahashi in Tokyo in 1990 while he was studying at Bunka Fashion College. Emerging from the city's street and music cultures, the label developed a practice that combines tailored construction, graphic subversion and narrative runway collections. Takahashi presented the first runway collection for Autumn/Winter 1994–95 and brought womenswear to Paris for Spring/Summer 2003. He remains founder and designer. Undercover is privately held, so collaboration distribution, resale activity and partner-company figures are not represented as audited standalone brand revenue.
- Country
- Japan
- Founded
- 1990
- Founder
- Jun Takahashi
- Ownership
- Founder-owned
- Documented milestones
- 5
- Jun Takahashi — Founder and Designer1990–Present · house · current · Undercover
- 1990 — Label beginsJun Takahashi starts Undercover while studying at Bunka.
- 1994 — First runway collectionUndercover presents Autumn/Winter 1994–95 in Tokyo.
- 2002 — Paris debut preparedThe house expands its international presentation.
- 2003 — Paris womenswear debutUndercover presents Spring/Summer 2003 in Paris.
- 2015 — RetrospectiveA major exhibition surveys the house's first twenty-five years.