Brand intelligence
Pucci
Pucci is an Italian fashion house founded by Emilio Pucci in 1947 and associated with colour, movement, geometric print and a modern sportswear approach. Its first boutique opened in Capri in 1950, and the label expanded from resort clothing into ready-to-wear, accessories and fragrance. LVMH acquired control in 2000. Camille Miceli became artistic director on 1 September 2021, following a sequence of designers who interpreted the founder's archive. Pucci is reported inside LVMH's Fashion and Leather Goods business group; LVMH divisional or consolidated figures are not attributed to Pucci unless a disclosure explicitly identifies brand-level scope.
- Country
- Italy
- Founded
- 1947
- Founder
- Emilio Pucci
- Creative lead
- Camille Miceli
- Ownership
- LVMH
- Revenue scope
- Consolidated LVMH
- Documented milestones
- 4
- Emilio Pucci — Founder and Creative Director1947–1992 · house · former · LVMH
- Julio Espada — Creative Director2000–2002 · all fashion · former · LVMH
- Christian Lacroix — Artistic Director2002–2005 · all fashion · former · Victoria and Albert Museum
- Matthew Williamson — Creative Director2005–2008 · all fashion · former · LVMH
- Peter Dundas — Creative Director2008–2015 · all fashion · former · British Vogue
- Massimo Giorgetti — Creative Director2015–2017 · all fashion · former · LVMH
- Camille Miceli — Artistic Director2021–Present · all fashion · current · LVMH
- 1947 — House foundedEmilio Pucci establishes the label in Florence.
- 1950 — Capri boutiqueThe first boutique opens on Capri.
- 2000 — LVMH acquisitionLVMH acquires control of Pucci.
- 2021 — Miceli appointedCamille Miceli becomes artistic director.