Brand intelligence
Proenza Schouler
Proenza Schouler is a New York fashion house founded by Jack McCollough and Lazaro Hernandez in 2002 from their Central Saint Martins senior thesis. Named for their mothers' maiden names, it developed a modern American luxury vocabulary across womenswear, handbags and footwear and won the inaugural CFDA/Vogue Fashion Fund in 2004. McCollough and Hernandez stepped down from design in 2025 while remaining shareholders and board members. Rachel Scott was appointed creative director in September 2025. The company is private, so investor and transaction information is kept distinct from audited standalone revenue, which it does not publicly report.
- Country
- United States
- Founded
- 2002
- Founder
- Jack McCollough
- Creative lead
- Rachel Scott
- Ownership
- Privately held
- Documented milestones
- 5
- Jack McCollough — Co-Founder and Co-Creative Director2002–2025 · house · former · Proenza Schouler
- Lazaro Hernandez — Co-Founder and Co-Creative Director2002–2025 · house · former · Proenza Schouler
- Rachel Scott — Creative Director2025–Present · all fashion · current · CFDA
- 2002 — House foundedJack McCollough and Lazaro Hernandez establish Proenza Schouler.
- 2004 — CFDA/Vogue fundThe house wins the inaugural Fashion Fund.
- 2008 — PS1 introducedThe PS1 expands the accessories business.
- 2025 — Founders step down from designMcCollough and Hernandez retain board and shareholder roles.
- 2025 — Scott appointedRachel Scott becomes creative director.