Brand intelligence

Peter Do

PETER DO is the New York fashion house founded in 2018 by Vietnamese-American designer Peter Do. Its work is rooted in architectural tailoring, modular construction, material discipline and a direct relationship with a design collective and community. Do remains founder and creative director after completing his 2023–24 Helmut Lang appointment. The directory distinguishes both roles clearly and treats prize recognition, collaborations and retail distribution as context rather than unsupported measures of company performance.

Country
United States
Founded
2018
Creative lead
Peter Do