Brand intelligence
Moschino
Moschino is the Italian fashion house founded in Milan in 1983 by Franco Moschino. It is known for irreverent fashion, pop-cultural references, ready-to-wear, accessories, fragrance and playful reinterpretations of luxury codes. The house is part of Aeffe. Adrian Appiolaza became Creative Director in 2024, succeeding Davide Renne after his short tenure, and his mandate is represented separately from Moschino’s founder history and corporate management. The profile preserves succession dates and avoids projecting a single creative appointment across all legacy collections or licences. Aeffe’s public reporting remains parent-company context and is not presented as a complete Moschino-only financial series.
- Country
- Italy
- Founded
- 1983
- Founder
- Franco Moschino
- Ownership
- Aeffe S.p.A.
- Revenue scope
- Consolidated Aeffe S.p.A.
- Documented milestones
- 5
- Franco Moschino — Founder and Creative Director1983–1994 · house · former · Aeffe
- Rossella Jardini — Creative Director1994–2013 · all fashion · former · Aeffe
- Jeremy Scott — Creative Director2013–2023 · all fashion · former · Aeffe
- Davide Renne — Creative Director2023–2023 · all fashion · former · Aeffe
- Adrian Appiolaza — Creative Director2024–2026 · all fashion · former · Aeffe
- 1983 — House foundedFranco Moschino establishes the Milan label.
- 1994 — Jardini leads designRossella Jardini continues the house after the founder's death.
- 2013 — Scott appointedJeremy Scott becomes creative director.
- 2023 — Renne appointedDavide Renne is appointed creative director and dies shortly after beginning the role.
- 2024 — Appiolaza appointedAdrian Appiolaza takes responsibility for all collections.