Brand intelligence
Max Mara
Max Mara is the Italian womenswear house founded in Reggio Emilia in 1951 by Achille Maramotti. It developed an industrially precise approach to wardrobe staples, particularly coats, tailoring, knitwear and occasion dressing, balancing Italian manufacture with a global ready-to-wear model. Ian Griffiths has led its creative direction for decades, first joining the company in 1987 and later becoming Creative Director. The directory preserves Maramotti’s founder legacy and Griffiths’ current creative role while avoiding an unsupported group-level executive or financial claim for a privately held business. Max Mara Fashion Group reporting, where public, must remain distinct from Max Mara brand-specific performance.
- Country
- Italy
- Founded
- 1951
- Founder
- Achille Maramotti
- Creative lead
- Ian Griffiths
- Ownership
- Maramotti family
- Documented milestones
- 6
- Achille Maramotti — Founder1951–2005 · business · former · Max Mara Fashion Group; The Guardian
- Anne-Marie Beretta — Contributing Designer1970–1990 · womenswear · former · Max Mara
- Ian Griffiths — Designer1987–2008 · house · former · Royal College of Art
- Ian Griffiths — Creative Director2009–Present · house · current · Le Monde
- 1951 — Company foundedAchille Maramotti establishes Maramotti Confezioni in Reggio Emilia.
- 1964 — First owned shopMax Mara opens a directly operated store on Via Emilia.
- 1981 — 101801 coatAnne-Marie Beretta designs the enduring double-breasted coat.
- 1983 — Milan runwayMax Mara stages its first Milan Fashion Week catwalk show.
- 1987 — Griffiths joinsIan Griffiths enters the Max Mara design organisation.
- 2009 — Creative leadershipGriffiths assumes the creative-director role.