Brand intelligence

Loro Piana

Loro Piana is the Italian luxury house founded in 1924 by Pietro Loro Piana. It is known for sourcing, developing and working with exceptional natural fibres, particularly cashmere, vicuña, wool and linen, across clothing, textiles, accessories and interiors. The company became part of LVMH in 2013 while retaining a house identity centred on material expertise, long-term relationships with producers and understated construction. Frédéric Arnault became Chief Executive Officer in 2025, succeeding Damien Bertrand. No publicly confirmed house-wide creative-director mandate is invented here; the page instead represents the documented operating leadership and the house’s material-led practice. LVMH results are group reporting and must not be labelled as Loro Piana-only revenue, margin or valuation unless LVMH expressly attributes the metric.

Country
Italy
Founded
1924
Founder
Pietro Loro Piana
Ownership
LVMH
Revenue scope
Consolidated LVMH
Documented milestones
5