Brand intelligence
HOKA
HOKA is a performance footwear and apparel brand founded in France in 2009 by runners and former Salomon executives Jean-Luc Diard and Nicolas Mermoud. Their original problem was how to run downhill faster and with less fatigue; oversized cushioning, a low wei
- Country
- USA
- Founded
- 2009
- Founder
- Jean-Luc Diard
- Creative lead
- Not available
- Ownership
- Deckers Outdoor Corporation
- Documented milestones
- 5