Brand intelligence
Fear of God
Fear of God is an independent American luxury house established in Los Angeles by Jerry Lorenzo in 2013. Its main collection combines precise tailoring, sportswear proportions and everyday utility, while Essentials provides a broader wardrobe proposition and Fear of God Athletics, developed with adidas, forms the performance pillar. The three lines are related but are not interchangeable product or financial categories. Lorenzo remains owner, founder and artistic director. Because the company is privately held, collaboration announcements, retail distribution and cultural reach are not used as substitutes for audited standalone revenue, and no partner-company sales are credited to Fear of God.
- Country
- United States
- Founded
- 2013
- Founder
- Jerry Lorenzo
- Ownership
- Founder-owned
- Documented milestones
- 5
- Jerry Lorenzo — Founder and Artistic Director2013–Present · house · current · Fear of God
- 2013 — House establishedJerry Lorenzo launches Fear of God in Los Angeles.
- 2018 — Essentials introducedThe accessible wardrobe pillar develops its own identity.
- 2020 — adidas partnershipA long-term partnership establishes Fear of God Athletics.
- 2023 — Athletics launchedThe performance pillar completes the three-part brand architecture.
- 2025 — CFDA Innovation AwardLorenzo receives the CFDA's Innovation Award.