Brand intelligence
COS
COS is a London-based fashion brand launched by H&M Group in 2007. Its collections are developed in a London atelier around lasting design, material quality, function and a restrained visual language across womenswear, menswear and accessories. Karin Gustafsson is the brand's design director and is represented by that exact title—not upgraded to founder or sole creative director. COS has no individual founder relationship because it was created by its parent company. H&M Group does not publish an audited standalone COS revenue series; every H&M Group result remains attributed to the consolidated group and must never appear as though COS alone generated it.
- Country
- United Kingdom
- Founded
- 2007
- Ownership
- H&M Group
- Revenue scope
- Consolidated H&M Group
- Documented milestones
- 4
- Karin Gustafsson — Design DirectorStart not documented–End not documented · all fashion · undated · COS
- 2007 — COS launchedH&M Group launches COS and opens the Regent Street store.
- 2011 — International expansionThe retail network expands beyond its initial European markets.
- 2022 — New York Fashion WeekCOS presents a runway collection in New York.
- 2024 — Rome runwayThe brand stages a collection presentation in Rome.