Brand intelligence
Burberry
Burberry is the British luxury house founded in 1856 by Thomas Burberry. It is built around outerwear, the trench coat, gabardine, check, ready-to-wear, leather goods, footwear, accessories, beauty and a global retail business. Daniel Lee is Chief Creative Officer and Joshua Schulman is Chief Executive Officer, a distinction that keeps collection authorship separate from the company’s operating leadership. The brand’s heritage, product codes and commercial transformation are therefore represented alongside—not as substitutes for—each leader’s defined remit. Burberry plc’s public filings describe the listed group and its channels, licences and operations; they should not be attributed to an individual product line or to a creative appointment as personal or standalone financial performance.
- Country
- United Kingdom
- Founded
- 1856
- Creative lead
- Daniel Lee
- Ownership
- Burberry Group plc
- Revenue scope
- Consolidated Burberry Group plc
- Documented milestones
- 7
- Thomas Burberry — Founder1856–1926 · house · former · Burberry
- Roberto Menichetti — Creative Director1998–2001 · all fashion · former · Roberto Menichetti
- Christopher Bailey — Design Director and Chief Creative Officer2001–2018 · all fashion · former · Vogue
- Riccardo Tisci — Chief Creative Officer2018–2022 · all fashion · former · Burberry
- Daniel Lee — Chief Creative Officer, all collections2022–Present · all fashion · current · Burberry
- Joshua Schulman — Chief Executive Officer2024–Present · house · current · Burberry
- 1856 — Company foundedThomas Burberry establishes his outfitter in Basingstoke.
- 1879 — Gabardine inventedThomas Burberry develops the lightweight weatherproof fabric.
- 1912 — Tielocken coat patentedThe Tielocken becomes a precursor to the trench coat.
- 1918 — Trench coat establishedMilitary outerwear developed during the First World War becomes a lasting house icon.
- 2001 — Christopher Bailey joinsBailey begins the creative tenure that transforms the modern house.
- 2022 — Daniel Lee appointedLee becomes chief creative officer.
- 2026 — 170th anniversaryBurberry marks 170 years of British outerwear and fashion.