Brand intelligence

BOSS

BOSS is the principal brand of German listed company HUGO BOSS AG, whose predecessor business Hugo Ferdinand Boss registered in Metzingen in 1924. The company's early workwear and uniform production—including its activities under National Socialism—belongs to

Country

Germany

Founded

1924

Founder

Hugo Ferdinand Boss

Creative lead

Marco Falcioni

Ownership

HUGO BOSS AG

Documented milestones

6