Brand intelligence
Air Jordan
Air Jordan is a Nike footwear and apparel line created around Michael Jordan after he signed with Nike in 1984. Peter Moore designed the first Air Jordan and its Wings identity, while Tinker Hatfield's Air Jordan III introduced the Jumpman as a central mark and helped turn a signature-shoe sequence into a durable design archive. The operation became Jordan Brand in 1997 and remains part of NIKE, Inc. Michael Jordan is represented as namesake and long-term brand partner, not as the sole designer of every product. Jordan Brand revenue or wholesale-equivalent figures are used only when Nike explicitly publishes that scope; NIKE, Inc. totals are never relabelled as Air Jordan revenue.
- Country
- USA
- Founded
- 1984
- Ownership
- NIKE, Inc.
- Revenue scope
- Consolidated NIKE, Inc.
- Documented milestones
- 5
- Peter Moore — Original Air Jordan Designer1984–1987 · footwear · former · Nike
- Tinker Hatfield — Air Jordan Designer1987–Present · footwear · current · Nike; University of Oregon
- 1984 — Jordan signs with NikeThe athlete partnership establishes the Air Jordan programme.
- 1985 — Air Jordan I releasedPeter Moore's first signature shoe reaches the market.
- 1988 — Air Jordan IIITinker Hatfield's design introduces visible Air and the Jumpman identity.
- 1989 — Jordan incorporated into NikeThe programme becomes embedded in NIKE, Inc.
- 1997 — Jordan Brand establishedThe signature line develops into a distinct Nike brand.