Brand intelligence

Adidas

adidas is a German sports company founded by Adolf 'Adi' Dassler, who registered adidas in Herzogenaurach on 18 August 1949 with 47 employees and the three-stripe mark. Its roots extend to the Dassler brothers' earlier shoe factory, while the post-1949 company

Country

Germany

Founded

1949

Founder

Adolf "Adi" Dassler

Creative lead

Not available

Ownership

adidas AG

Documented milestones

5