Brand intelligence

adidas Originals

Adidas Originals (often stylized as adidas Originals) is a brand of a line of casual and sportswear created by German multinational corporation Adidas. It consists of a heritage line, specializing in athletic shoes, t-shirts, jackets, bags, sunglasses and other accessories. The clothing and the accessories are under such categories as Superstar and Adicolor, designed by Adidas itself. There was also a collection named "Originals Denim" by Diesel, a concept trialled in New York City and Berlin.

Country

Germany

Founded

1997

Founder

Adolf "Adi" Dassler

Ownership

Adidas

Revenue scope

Consolidated adidas AG