Retail intelligence

Moda Operandi

Moda Operandi is the New York fashion-discovery platform co-founded by Lauren Santo Domingo in 2010. It became known for connecting customers to designers' next-season runway collections through trunkshows and pre-orders, while also selling selected in-season fashion, beauty, fine jewellery and home. The model gives it a specific role between editorial curation and luxury commerce: runway access, a trunkshow or a designer profile can document a retail route to market, but does not mean Moda Operandi owns the label, writes its collections or controls its creative leadership. Product timing is particularly important here because pre-order windows and assortment availability change by season. The privately held company does not publish a comprehensive public financial series; accordingly, the directory does not invent platform revenue, designer sell-through, valuations or supplier economics from marketing claims or activity on the site.

Products tracked
4,397
Brands in tracked listings
51
Retail categories
women, home, beauty, jewelry