Fashion career profile
Thebe Magugu
Thebe Magugu is a South African fashion designer based in Johannesburg whose label uses clothing to examine history, identity and contemporary culture. Raised in Kimberley, he studied fashion design, fashion photography and fashion media at LISOF in Johannesburg, where he received recognition for his graduate collection. He established his namesake label in 2016; the label’s first collection followed in 2017. His ready-to-wear draws on South African histories and local craft while addressing an international audience. In 2019 he won the LVMH Prize, becoming the first African designer to receive the award. His professional work has since included collaborations with AZ Factory and Adidas, a Dior capsule and an exchange with Valentino Couture, all distinct from employment at those houses. In 2024 his first concept store, Magugu House, opened in Johannesburg as a retail and cultural space. In 2026 he expanded the concept with a Cape Town outpost at Mount Nelson, alongside a Belmond designer-suite collaboration. He also founded Faculty Press, an annual publication that creates space for emerging African voices. The profile connects his label, publication and collaborations without treating the latter as permanent roles at partner brands.
- Role
- Founder & Creative Director, Thebe Magugu
- Nationality
- South African
- Age
- 33
- Verified awards
- 1
- THEBE MAGUGU — Founder and designer2016–End not documented · status not documented
- Belmond partners with fashion designer Thebe MaguguLuxury Daily · 2026-02-26
- Label founded: Namesake label established in 2016The IFC profile dates the label to 2016; FHCM separately dates its first collection to 2017. · International Finance Corporation
- Runway debut: First collection presented in 2017FHCM’s official showroom biography dates the launch of the label’s first collection to 2017. · Fédération de la Haute Couture et de la Mode
- Recognition: Won the LVMH Prize in 2019The award recognized a Johannesburg-based label focused on womenswear. · LVMH Prize
- Selected collaborations: AZ Factory, Adidas, Dior and Valentino Couture projects, 2022The Fédération lists these as collaborations, not employment positions. · Fédération de la Haute Couture et de la Mode
- Cultural space: First Magugu House concept store opened in Johannesburg, 2024The flagship combines retail, art and cultural programming. · Design Indaba
- Expansion: Cape Town Magugu House outpost at Mount Nelson, 2026The outpost opened alongside a Belmond designer-suite collaboration. · Wallpaper*
- 2016 — Establishes namesake label in JohannesburgThe IFC profile dates the label’s opening to 2016.
- 2017 — Presents the label’s first collectionFHCM dates the first collection to 2017, distinct from the label’s 2016 establishment.
- 2019 — Wins the LVMH PrizeMagugu receives the award for his Johannesburg-based womenswear label.
- 2022 — Presents projects with AZ Factory, Adidas, Dior and Valentino CoutureThe Fédération lists these as separate collaborations.
- 2024 — Opens first Magugu House in JohannesburgThe flagship combines retail, art and cultural programming.
- 2026 — Expands Magugu House to Cape Town’s Mount NelsonThe outpost is part of a Belmond collaboration that also includes a designer suite.
- 2019 — Thebe Magugu — LVMH PrizeVerified fashion award