Fashion career profile

Sandra Choi

Sandra Choi is a British fashion designer and the Creative Director of Jimmy Choo. She joined her uncle Jimmy Choo's London workshop while studying at Central Saint Martins and became central to the label's product development from its formation in 1996. Choi and Tamara Mellon built the ready-to-wear footwear business, and Choi later became sole creative director, overseeing shoes, handbags and accessories. Her profile distinguishes design authorship from corporate ownership and management: Hannah Colman leads the operating company, while Capri Holdings reports Jimmy Choo within a wider group that also includes Michael Kors. Choi's current role is confirmed through Capri's official CEO announcement, which identifies her as founder and creative director. Earlier corporate transactions and executive changes do not interrupt her continuing creative relationship with the house.

Role
Creative Director, Jimmy Choo
Nationality
British
Career appointments
1
Fashion houses
1