Fashion career profile
Priya Ahluwalia
Priya Ahluwalia is a British designer of Indian and Nigerian heritage, founder of Ahluwalia, and a graduate of the MA Menswear course at the University of Westminster. She launched the label in 2018, developing a practice around vintage and deadstock textiles and references to South Asian and West African diasporic experience in London. The British Fashion Council supported her through NEWGEN in 2019, included the label in the 2020 LVMH Prize cohort, and announced her as the 2021 recipient of the Queen Elizabeth II Award for British Design and the BFC/GQ Designer Menswear Fund. These milestones capture creative development and business support without turning awards into employment positions. The BFC has highlighted Ahluwalia’s responsible sourcing and manufacturing, craftsmanship and community engagement. Her page distinguishes the designer from the label and documents the education, practice and recognitions that explain the professional arc.
- Role
- Founder & Creative Director, Ahluwalia
- Nationality
- British
- Age
- 34
- LFW SS27: Ahluwalia unveils third Puma collaboration with ‘Revel’ collectionThe Industry Fashion · 2026-09-19
- Labrum, Ashish, Talia Byre and Priya Ahluwalia Team With Lands’ End on Totes With a CauseWWD · 2026-02-17
- Priya Ahluwalia: ‘I’ve seen the effects of our spending and waste habits in real time’Drapers · 2025-12-10
- Education: MA Menswear, University of Westminster, 2018The British Fashion Council records the course and graduation year. · British Fashion Council
- Ahluwalia: Eponymous label launched in 2018The British Fashion Council records the label's launch after her MA graduation. · British Fashion Council
- NEWGEN: Recipient, 2019Ahluwalia joined the British Fashion Council's NEWGEN initiative in 2019. · British Fashion Council
- LVMH Prize: One of eight brands selected in 2020The BFC records Ahluwalia among the eight brands in the 2020 LVMH Prize cohort. · British Fashion Council
- Queen Elizabeth II Award: Recipient, 2021The British Fashion Council recognized her sourcing and community-focused work. · British Fashion Council
- BFC/GQ Designer Menswear Fund: Winner, 2021The BFC named Ahluwalia the 2021 fund winner. · British Fashion Council
- 2018 — Launches Ahluwalia labelThe label follows Ahluwalia's MA Menswear studies at the University of Westminster.
- 2018 — Wins H&M Design Award 2019The award is announced in November 2018 and provides funding to develop her responsible-design approach.
- 2019 — Selected for BFC NEWGENAhluwalia receives a place in the British Fashion Council's 2019/2020 NEWGEN programme.
- 2020 — Named among LVMH Prize 2020 winnersThe label is one of eight winners in the LVMH Prize cohort.
- 2021 — Receives Queen Elizabeth II Award for British DesignThe British Fashion Council recognizes her contribution to British design and responsible practice.