Fashion career profile

Mary Quant

Dame Barbara Mary Quant (1930–2023) was a British designer and retailer whose work helped define the youth-oriented fashion of 1960s London. She studied illustration at Goldsmiths College, graduating in 1953 with a diploma in art education, and then apprenticed to the milliner Erik of Brook Street. In 1955, Quant, Alexander Plunket Greene and Archie McNair opened Bazaar on London’s King’s Road. Quant led design while her partners contributed business, marketing and legal expertise. Bazaar’s short production runs, accessible prices and rapidly refreshed stock made it a new kind of fashion retail environment. Quant’s shift dresses, short skirts, tights and bold use of materials became closely associated with the era; the V&A notes that the identity of the first designer to create the miniskirt remains disputed, while Quant’s role in popularising the look is clear. She expanded into cosmetics, hosiery and home products. After the company’s Japanese acquisition, Quant resigned as a director in 2000.

Role
Founder, Mary Quant
Nationality
British
Age at death
93
Career appointments
1
Fashion houses
1