Fashion career profile
Jean Touitou
Jean Touitou is a Paris-based fashion entrepreneur, educated in history at the Sorbonne, and the founder and creative director of A.P.C., short for Atelier de Production et de Création. He established the Paris label in 1987 after earlier work at Kenzo, agnès b., Irié and in the music industry. A.P.C.’s first menswear collection was identified simply by season, “Hiver 87”; Touitou later made raw, unwashed denim one of the company’s recognizable signatures. A.P.C. expanded from menswear into a broader wardrobe and retail business while retaining a deliberately restrained design language. Touitou remains closely associated with the house’s creative direction. His founder and creative-director functions are represented as distinct roles. The earlier jobs are documented as professional context, but not assigned invented titles or dates because A.P.C.’s public account does not establish those details. The company’s 1987 launch and its founder’s continuing design influence are both central to understanding the label.
- Role
- Founder and Creative Director, A.P.C.
- Nationality
- French
- Age
- 74
- Career appointments
- 2
- Fashion houses
- 1
- Active roles
- 2
- New Arrivals From HBX: A.P.C.Hypebeast Fashion · 2026-05-20
- A.P.C. x fragment's "Canadian Tuxedo" Is Raw Japanese Denim From Head-to-ToteHypebeast Fashion · 2026-05-13
- A.P.C. x Brain Dead Return With “INTERACTION #29” Capsule DropHypebeast Fashion · 2026-05-06
- Education: History studies, SorbonneLe Temps identifies Touitou as a Sorbonne history graduate. · Le Temps
- A.P.C.: Founded in Paris in 1987A.P.C.’s own denim history states that Touitou created the label in 1987. · A.P.C.
- Earlier experience: Kenzo, agnès b., Irié and the music industryA.P.C. describes these as Touitou’s prior professional experience but does not publish job titles or dates. · A.P.C.
- First collection: Menswear collection marked “Hiver 87”The house’s account records the collection label and its early raw-denim position. · A.P.C.
- 1987 — Founds A.P.C. in ParisTouitou establishes Atelier de Production et de Création after earlier work in fashion and music.
- 1987 — Presents first A.P.C. menswear collectionThe season-only label “Hiver 87” marks the first collection.
- 1987–Present — Founder — A.P.C.Current appointment · A.P.C.
- 1987–Present — Creative Director — A.P.C.Current appointment · A.P.C.