Fashion career profile
Alexandre Herchcovitch
Alexandre Herchcovitch is a Brazilian fashion designer and creative entrepreneur whose early work challenged conventional gender codes and brought streetwear, clubwear and couture techniques into dialogue. Born in São Paulo, he learned sewing from his mother and graduated in fashion design from Faculdade Santa Marcelina in 1993. His graduation show and early presentations in São Paulo’s nightlife scene helped establish a subversive visual language built around graphic motifs, unusual materials and precise construction. He went on to show in São Paulo and New York and to develop licensed accessories, home products and collaborations with Brazilian and international companies. His career also includes creative leadership beyond his own label: his official biography records work at Zoomp from 1998, responsibility for Cori through 2007, a return to Zoomp that year, and design work for Rosa Chá in 2009–10. His current studio profile describes ongoing creative direction and made-to-measure work in São Paulo. The timeline preserves these distinct house and collaboration chapters rather than compressing them into one uninterrupted job.
- Role
- Founder, À La Garçonne
- Nationality
- Brazilian
- Age
- 55
- Rosa Chá — Designer2009–2010 · former
- Education: Fashion Design, Faculdade Santa Marcelina, 1993The Museu Judaico records his fashion studies beginning in 1990 and graduation show in 1993. · Museu Judaico de São Paulo
- Creative leadership: Zoomp, 1998His official biography dates his first creative-leadership work with the label to 1998. · Alexandre Herchcovitch
- Creative leadership: Cori, through 2007He led the label’s style through 2007; the source does not specify a start year. · Alexandre Herchcovitch
- Creative leadership: Returns to Zoomp, 2007The official career history records a return to the creative-director role and group-level creative curation. · Alexandre Herchcovitch
- External design work: Rosa Chá, 2009–2010He designed for the Marisol Group company. · Alexandre Herchcovitch
- International presentations: São Paulo, New York, London and ParisHis own biography records collections on the São Paulo and New York Fashion Week calendars; the museum documents Paris and London shows. · Alexandre Herchcovitch
- 1993 — Graduates with a subversive fashion collectionHis Faculdade Santa Marcelina graduation show helps establish a distinct early visual language.
- 1998 — Takes creative direction at ZoompHis official biography dates the start of this fashion-group leadership to 1998.
- 2007 — Returns to Zoomp and concludes Cori leadershipThe same-year transition includes a group creative-curation remit.
- 2009 — Designs for Rosa CháWorks with the Marisol Group label through 2010.