Brand intelligence
Yohji Yamamoto
Yohji Yamamoto is a Japanese fashion house led by designer Yohji Yamamoto. He founded Y's in 1972 and presented his namesake womenswear in Paris in 1981, introducing an influential approach to volume, black, asymmetry and the space between clothing and the body. The company later expanded through menswear, diffusion labels, fragrance and the long-running Y-3 collaboration with adidas while maintaining distinct brand identities. Yohji Yamamoto Inc. is privately held; collaboration reach and partner-company figures are not represented as audited standalone house revenue.
- Country
- Japan
- Founded
- 1972
- Founder
- Yohji Yamamoto
- Creative lead
- Yohji Yamamoto
- Ownership
- Founder-controlled
- Documented milestones
- 4
- Yohji Yamamoto — Founder and Creative Director1972–Present · house · current · Yohji Yamamoto
- 1972 — Y's foundedYohji Yamamoto establishes Y's.
- 1981 — Paris debutThe namesake womenswear collection is presented in Paris.
- 1984 — Menswear in ParisYohji Yamamoto Pour Homme presents in Paris.
- 2002 — Y-3 partnershipYamamoto and adidas begin the Y-3 collaboration.