Brand intelligence

Y/Project

Y/Project was the Paris experimental fashion label founded in 2010 by Yohan Serfaty and Gilles Elalouf. After Serfaty’s death in 2013, Glenn Martens became Creative Director and developed its recognisable twisted constructions, modular garments and subversive tailoring. Martens left in 2024, and the company announced its closure in January 2025 after receivership and an unsuccessful sale process. This is therefore a historical profile, not a current-brand page: the directory preserves its cultural influence and dated creative history while making its operating status unambiguous.

Country
France
Founded
2010