Brand intelligence
Ulla Johnson
Ulla Johnson is the New York womenswear label founded by Ulla Johnson in 1999, shortly after her university graduation. The house developed from a small network of boutiques into an international ready-to-wear and accessories business, with collections shaped by natural fibres, artisanal techniques, considered construction and ease of movement. Johnson’s upbringing in Manhattan and travel with her archaeologist parents inform a practice that connects craft, print, colour and global textile traditions without reducing them to trend references. Ulla Johnson remains Founder and Creative Director. The page centres that enduring founder authorship and the label’s product identity, separating it from retailer distribution and avoiding unsupported investor, valuation or brand-level financial claims.
- Country
- United States
- Founded
- 1999
- Founder
- Ulla Johnson
- Documented milestones
- 5
- Ulla Johnson — Founder and Creative Director1999–Present · house · current · Ulla Johnson
- 1999 — Label foundedUlla Johnson launches her namesake line in New York.
- 2013 — Footwear introducedThe collection expands into shoes.
- 2014 — CFDA membershipJohnson becomes a member of the CFDA.
- 2025 — American Image AwardJohnson is honored as Designer of the Year.
- 2026 — Fragrance categoryThe house expands into eau de parfum, candles and incense.