Brand intelligence

UGG

UGG is a California footwear and lifestyle brand founded in 1978 by Australian surfer Brian Smith, who introduced sheepskin boots to the Southern California market. Deckers acquired the business in 1995 and expanded it from a regional surf reference into footw

Country

USA

Founded

1978

Founder

Brian Smith

Creative lead

Not available

Ownership

Deckers Outdoor Corporation

Documented milestones

6