Brand intelligence
TOTEME
TOTEME is the Stockholm fashion house founded in 2014 by Elin Kling and Karl Lindman. The founders describe its practice as rooted in Swedish sensibilities, modern aspirations and the reality of how women wear clothes. Its collections span ready-to-wear, shoes, bags, accessories and jewellery, using materiality, graphic silhouette and repeatable wardrobe archetypes as organising principles. Kling is Co-Founder and Creative Director; Lindman is Co-Founder and Brand Director. The page keeps their distinct creative and brand-building scopes visible rather than naming a single founder by default. TOTEME is privately held, so the directory does not turn retail reach, cultural attention or external investment reporting into unverified company financial claims.
- Country
- Sweden
- Founded
- 2014
- Founder
- Elin Kling
- Creative lead
- Elin Kling
- Ownership
- Founder-controlled
- Documented milestones
- 4
- Elin Kling — Co-Founder and Creative Director2014–Present · house · current · TOTEME
- Karl Lindman — Co-Founder and Brand Director2014–Present · house · current · Altor
- 2014 — House foundedElin Kling and Karl Lindman establish Toteme in New York.
- 2021 — Altor investmentAltor acquires a minority stake while the founders retain majority ownership.
- 2022 — International retail expansionThe digital-first house expands its international physical retail presence.
- 2024 — Investor-reported scaleAltor reports annual turnover above €100 million; this is an investor disclosure, not an audited public account.