Brand intelligence

Theory

Theory is a New York fashion brand founded in 1997 by Andrew Rosen and Elie Tahari around stretch tailoring and a modular urban wardrobe. Fast Retailing first invested in the business and completed its acquisition in 2009, placing Theory within a wider group t

Country

USA

Founded

1997

Founder

Andrew Rosen

Creative lead

Not available

Ownership

Fast Retailing

Documented milestones

6