Brand intelligence
SKIMS
SKIMS is the American apparel and shapewear company co-founded in 2019 by Kim Kardashian, Jens Grede and Emma Grede. Its product universe spans shapewear, underwear, loungewear, swim, menswear and collaborations, organised around solutions-focused fit, broad size ranges and highly visible product launches. Kardashian is Co-Founder and Chief Creative Officer; Jens Grede is Co-Founder and Chief Executive Officer; Emma Grede is Co-Founder and product leader. The directory preserves these different founder scopes instead of flattening them into one generic creative or executive title. As a private company, SKIMS’ media attention, partnerships and private fundraising reports are not converted into verified revenue, profitability or valuation claims unless the business itself directly discloses them.
- Country
- USA
- Founded
- 2019
- Founder
- Kim Kardashian
- Ownership
- Privately held
- Documented milestones
- 5
- Kim Kardashian — Co-Founder and Chief Creative Officer2019–Present · house · current · Nike
- Emma Grede — Co-Founder and Product Leader2019–Present · product · current · Nike
- Jens Grede — Co-Founder and Chief Executive Officer2019–Present · business · current · Nike
- 2019 — SKIMS launchedKim Kardashian, Jens Grede and Emma Grede establish the company.
- 2021 — Team USA partnershipSKIMS supplies official undergarments and loungewear for Team USA.
- 2023 — Menswear introducedThe product range expands into men's underwear and essentials.
- 2025 — NikeSKIMS announcedNike and SKIMS establish a joint performance proposition.
- 2026 — NikeSKIMS collectionThe partnership releases a broad spring training system.